Pricing
One-off courses for solo operators. Bundles for new hires. Shop plans for everyone else.
Shop Plans
Every course, every employee, every update. The best value for any FFL with more than one person on the floor.
DealerReady Shop
Best for single-location FFLs with up to 5 staff.
or $999/yr (save $189)
DealerReady Shop Pro
For growing FFLs with multiple roles to certify.
or $1999/yr (save $389)
DealerReady Enterprise
Multi-location operations, distributors, association partners.
Annual contract
Per-Employee Bundles
Best for solo operators, gunsmiths working alone, or shops that only need to certify a specific role. Every bundle counts toward the full DealerReady Certified credential.
Counter Certified
For everyone working the sales floor.
$315 standalone
Save $136
What's Included
Save $136vs. standalone — 43% off
5 courses · $179 per employee, one-time
Compliance Certified
Most popularFor the compliance lead. Inspection defense, reporting, and the rules that just changed.
$305 standalone
Save $106
What's Included
Save $106vs. standalone — 35% off
5 courses · $199 per employee, one-time
Gunsmith Certified
For shops with in-house gunsmiths or anyone doing customer firearm work.
$370 standalone
Save $141
What's Included
Save $141vs. standalone — 38% off
5 courses · $229 per employee, one-time
NFA Certified
For SOT holders and anyone processing suppressors, SBRs, or machine guns.
$550 standalone
Save $251
What's Included
Save $251vs. standalone — 46% off
9 courses · $299 per employee, one-time
Manufacturer Certified
For Type 07 FFLs and anyone serializing or marking firearms.
$475 standalone
Save $196
What's Included
Save $196vs. standalone — 41% off
5 courses · $279 per employee, one-time
DealerReady Certified
MasterThe master credential. Every course in the catalog.
$1200+ standalone
Save $750+
What's Included
Save $750+vs. standalone — 63% off
All courses · $449 per employee, one-time
How stacking works
Every course an employee completes, whether through a bundle, an individual purchase, or a shop plan, is permanently credited to their record. Buy Counter Certified today, add NFA Certified when you get your SOT, and they are automatically upgraded toward DealerReady Certified. No double-paying for overlapping courses.
Skip the math and start a Shop planIndividual courses
Best for solo gunsmiths, owner-operators brushing up on a specific area, or shops filling a single gap.
Foundational
30 to 45 minutes · No prerequisites
Examples
Straw Purchase Recognition, Youth Handgun Safety Act, Engaged in the Business, Multiple Sale Reports & Demand Letters
Core operations
45 to 75 minutes · Recommended for all counter staff
Examples
4473 Completion, Bound Book Management, Interstate Transfers, ATF Inspection Defense, Recent Regulatory Developments
Advanced
60 to 90 minutes · Role-specific
Examples
NFA Forms & Form 4 Processing, Gunsmithing vs. Manufacturing, Manufacturing Rules
Compare plans
Every plan ships with the complete course library. The differences come down to seats, support, and the controls bigger operations need.
Shop
$99/mo
Plan basics
Included in every plan
Shop Pro & up
Enterprise controls
Shop Pro
$199/mo
Plan basics
Included in every plan
Shop Pro & up
Enterprise controls
Enterprise
Custom
Plan basics
Included in every plan
Shop Pro & up
Enterprise controls
Guarantees
If DealerReady is not right for your shop in the first two weeks, we will refund you in full. No questions about why.
Shop and Shop Pro plans are month-to-month or annual. No multi-year contracts, no early termination fees.
When ATF rules change, courses update at no charge. You do not pay for “version 2.”
Pricing FAQ
Still deciding
Most multi-employee FFLs start with the Shop plan. Solo operators usually start with a bundle. Gunsmiths often start with a single course and build up. Whatever fits your team, you can change later.
